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What we do
Paid Media
Search, social and programmatic, run hands-on - built to win customers, not clicks.
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GA4 is only as good as the events underneath it. We design and implement a clean, event-based measurement model - so the data feeding your reporting, audiences and bidding is one you can act on.
GA4 replaced the old session-and-pageview model with an event-based one: everything a user does is an event you define. That's more powerful, but it means a GA4 property is only as good as its event design - get it vague and every report downstream is vague too.
Done properly, GA4 becomes the measurement, audience and attribution engine under your paid media: it tells you what's actually working, builds the audiences you retarget and exclude, feeds conversions to Google Ads, and - via its free BigQuery export - gives you raw, un-sampled data for the deeper questions.
We map the events and parameters that match how your business actually makes money - not Google's generic defaults.
Built in GTM, validated in DebugView, and wired to Google Ads and your platforms with consent respected throughout.
Explorations and Looker Studio views people actually use, plus audiences and conversions pushed back into paid media.