// Coming soon

Something brighter is nearly here.

Putting the final touches to a sharper Digital Lighthouse - new work, new tools, new story to tell. Lands very soon.

// About us

Performance marketing, led by the practitioners running it.

The Digital Lighthouse is a specialist performance marketing agency. We work alongside marketing leaders to plan, run, and measure paid search, paid social, and analytics campaigns - with experienced practitioners owning the work, not handing it off.

"

Paid media should be run by the people best equipped to run it. Senior, accountable, in the work - not behind it.

TC
Tom
Founder, Digital Lighthouse
// Our story

Built around the people doing the work.

One conviction shapes how Digital Lighthouse works: paid media should be run by the people best equipped to run it. Experienced practitioners. In the work, not behind it. No layers of account management between client and campaign.

Every account is led by people who've spent years inside Google Ads, Meta, LinkedIn, GA4, and GTM. The right specialists sit behind them. The team you meet at pitch is the team on the call six months later.

That principle shapes hiring, structure, and what we say yes or no to. The result: challenger brands and globally recognised names trust us with the work that drives their growth, and the same standards apply on every account.

// What we believe

The four ideas that shape every engagement.

Not slogans on a wall - the actual filters we apply to decisions about who we hire, how we work, and what we say yes or no to.

01

Deliver with impact

Practitioners on every account. Measurable outcomes, not activity reports. We optimise for the customers and revenue you can defend in front of your CFO - not the platform metrics that look good in a slide deck.

02

Innovate with purpose

We test what's new before we recommend it. New platforms, new measurement frameworks, new AI-led tooling - earned into the work through evidence, not enthusiasm. No bandwagons.

03

Mentor the next generation

We share what we know - with our team, with our clients' in-house teams, and with the wider industry through universities and conferences. Generosity with knowledge isn't a marketing tactic. It's the part of the work that makes the rest of it better.

04

Shape the future

We speak honestly at industry events about what actually works in performance marketing. That openness keeps us sharper, keeps the industry honest, and keeps the standard for what good looks like moving forward.

Working from our space
A team session in progress
The team in our space
// The team

The people you'll actually work with.

Practitioner leadership on every account. Accredited across every platform. The team that pitches is the team that runs the work.

Tom
Tom
Founder
Google Ads · Meta · GA4
Leigh
Leigh
Founder & Non-Exec
Strategy · Growth
Scott
Scott
Growth Consultant
Google · Meta · GA4
Ed
Ed
Paid Social Manager
Meta · TikTok · LinkedIn
Ashlee
Ashlee
Paid Media Manager
Google Ads · Meta
Poppy
Poppy
Paid Search Manager
Google Ads · Microsoft
Hamza
Hamza
Data Analyst
GA4 · GTM · BigQuery
Carly
Carly
Ecommerce Specialist
Paid Social · Paid Search
Julian
Julian
Paid Media Manager
Google · Meta · LinkedIn
Shreya
Shreya
Paid Media Executive
Google · Meta · TikTok
David
David
Paid Media Executive
Google · Meta
// In the news

Awards, recognition, and what's been written about us.

A growing list of independent recognition for the work and the team.

★ Judge · 2026

PMW 30/30 Awards 2026 - Judge

Performance Marketing World

Tom's judging the 2026 PMW 30/30 Awards - picking the next cohort of leaders shaping the future of performance marketing.

News · Mar 2026

Adding ecommerce specialism

Bdaily

Carly joined us this spring, bringing client-side ecommerce experience that deepens our paid social and search work for retail clients.

★ Winner · 2025

Start-Up of the Year

North East Business Awards 2025

We won Start-Up of the Year at the 2025 North East Business Awards - judged on growth, innovation, and contribution to the regional economy.

Shortlist · 2025

Prolific North Champions Awards

Prolific North

Shortlisted in two categories at the 2025 Prolific North Champions Awards: Young Entrepreneur of the Year and Rising Star (under 30).

Recognition · 2025

Independent Agencies to Watch

Prolific North

Named on Prolific North's annual Independent Agencies to Watch list - a curated shortlist of the North's most promising independent agencies.

News · May 2025

Powering expansion

Prolific North

Coverage of the agency's growth strategy - the appointment of Scott Holland Consulting and the trajectory toward doubling the team across 2025-26.

★ Listed · 2025

PMW 30/30 - Tom in the list

Performance Marketing World

Tom named in PMW's 30 under 30 cohort for 2025 - the industry's recognition of the next generation of performance marketing leaders.

Interview · 2024

10 questions for Tom

Business Live

A long-form Q&A with the founder of The Digital Lighthouse - on the agency's approach, the broader UK digital landscape, and what comes next.

★ How we got started · 2024

The launch story.

Prolific North's coverage of Digital Lighthouse's launch - the founding story behind the agency, the team that joined to build it, and what we set out to do differently.

Read the launch piece
// What we share

Sharper because we share.

Delivery is the work. Teaching is what keeps it sharp. Every conference talk forces us to articulate what's actually working. Every university session keeps us in front of where the industry is heading next. Both make the campaigns we run for our clients better.

Tom at Brighton SEO. The fundamentals haven't changed much, even if the platforms have.

  • University guest lectures on performance marketing fundamentals.
  • Industry conference speaking on measurement, attribution, and what's working in paid media.
  • In-house team training for clients who want to internalise paid media capability.
  • Our open knowledge library - frameworks, audits, and tactical breakdowns, free for anyone who wants them.
// Start here

Start with a strategic review.

An honest read on your current setup - live accounts, tracking, reporting - and what we'd do first. Two ways to start: