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Get it wrong and your conversions quietly vanish or you fall out of compliance. We implement and validate Consent Mode v2 so your GA4 and Google Ads keep measuring accurately - within the rules.
Consent Mode is how Google's tags respect a user's cookie choice. When someone consents, a single parameter - ad_storage - decides whether Google Ads can measure them. Set it up wrong, or let a banner fail to update it, and conversions stop flowing to Google Ads with no error message.
Since June 2026, ad_storage is the only control over GA4-to-Ads sharing, so a shaky consent setup is now fully exposed. Done right, Consent Mode also unlocks Google's conversion modelling - recovering measurement you'd otherwise lose from users who decline.
Check whether your banner actually sets ad_storage on consent, and where signal is leaking today.
Wire Consent Mode v2 through GTM (client or server-side) with a Google-certified CMP, region defaults and all.
Prove it in Tag Assistant and DebugView - granted vs denied behaving correctly, cookies set as they should be.