// Coming soon
Something brighter is nearly here.
Putting the final touches to a sharper Digital Lighthouse - new work, new tools, new story to tell. Lands very soon.
Putting the final touches to a sharper Digital Lighthouse - new work, new tools, new story to tell. Lands very soon.
GA4, GTM, server-side, Consent Mode v2, BigQuery, Meta CAPI. We build measurement and tracking frameworks that produce clean, compliant data - so the decisions you make from it actually hold up. Where the numbers come from matters as much as what they say.
Most accounts we audit have meaningful tracking gaps - duplicate conversions, missing consent signals, broken Meta CAPI, GA4 misconfigured against the marketing stack. Fix the plumbing, and every downstream decision gets cleaner.
Properly-configured GA4 with custom events, enhanced conversions, and a measurement plan that maps to actual business outcomes. Migration from UA done with the historical data preserved.
Stape or Google Cloud server containers, custom subdomains, first-party cookie restoration. The work that keeps your tracking accurate as browsers and ad blockers change underneath.
CMv2 implemented properly - inline declarations, four-signal denial, region-aware defaults for GB and EEA. Compliant by design, with conversion modelling preserved through consent gaps.
Conversions API for Meta, Enhanced Conversions for Google, deduplication done properly. Recovers signal lost to browser tracking restrictions and improves campaign optimisation.
GA4 raw event export to BigQuery, modelled into clean tables you can actually query. Enables the analysis GA4's UI can't do - cohort behaviour, attribution paths, full LTV.
Looker Studio dashboards built around the questions your team actually asks - not vanity charts. Tied to the same data the campaigns optimise from.
Most analytics problems aren't with one tool - they're at the seams between them. Here's how we think about the stack.
Tags fire client-side first, then proxy through your own server to the platform. Cookies set first-party, signals durable.
All four signals denied by default, region-aware for GB/EEA. User choice persists, conversion modelling fills the gap.
Every platform fed via its first-party API. Deduplication keys set properly so events aren't double-counted.
Raw events exported to BigQuery, modelled into the tables your team needs. The single source of truth for everything downstream.
Dashboards your team actually opens. Lead-quality feedback piped back to the platforms via offline conversion uploads.
Performance and privacy aren't a trade-off if the work is done well. We've spent years building tracking infrastructure for regulated sectors - financial services, healthcare, education - where the compliance team and the marketing team have to agree.
What that looks like in practice:
Lighthouse Signal is the live tracking audit we run before onboarding new clients. It walks your site like a real visitor, validates consent behaviour, checks analytics and platform events, and explains the setup in plain English.
Add a few details below and Lighthouse Signal is yours to run - free, on any URL, with the results on screen.
Most marketing teams are making decisions from incomplete tracking data. Lighthouse Signal helps you understand where the gaps are and what they mean.
Lighthouse Signal · Result
Book a call and we'll walk through every finding, the revenue impact, the fix order, and what the work would look like.
Book a callWe'll audit collection, consent, distribution, and reporting. You'll get a clear picture of where data is leaking and what to fix first - whether you choose to work with us next or not.
A quick estimate of the conversions and budget slipping through browser tracking limits. Enter two numbers - we will do the rest.
Based on a conservative 12% recovery in measured conversions. In practice, server-side tracking often recovers more - we will model your real numbers in a measurement review.
Book a measurement review