We're among the first agencies with access to ChatGPT Ads - paid placements inside the conversations people now have with ChatGPT. Same margin-led, evidence-first approach we bring to Google and Meta, on the channel that's only just opened up.
ChatGPT now shows ads to people on its free tiers, woven into the conversation rather than bolted on as banners. A placement can appear alongside a relevant response, chosen on relevance to what the person is actually asking. It's the first time advertisers can show up at the exact moment someone is working a problem out - and it has only recently opened to brands beyond the largest spenders.
Ads sit with the response ChatGPT gives, matched to the user's intent in the moment - closer to capturing demand than shouting over it.
The early high spend floors are gone and the format is rolling out across more markets, the UK included - which is why now is the moment to learn it.
Advertisers don't get access to anyone's chats, history or personal details. Targeting works on context, not on reading private conversations.
Every new ad platform follows the same curve: early advertisers pay less, learn the mechanics while competition is thin, and build the data that makes later scaling work. The brands that moved first on Google Shopping and Meta Advantage+ are still ahead. ChatGPT Ads is at that same starting line today.
Early access is only worth having if it's run well. We treat ChatGPT Ads the same way we treat every channel - tied to margin, not vanity metrics, tested deliberately, and measured against what it actually contributes. No hype, no learning on your budget without a plan.
We start from what a customer is worth to you, not from a spend target - so the test has a real bar to clear from day one.
Clean tracking and consent-compliant measurement so you can see what ChatGPT Ads contributes incrementally, next to your existing Google and Meta.
The people who run your account are the people you talk to. You're not handed to a junior to learn a new platform on your spend.
Is my business a fit for ChatGPT Ads?
If you already get value from Google or Meta and you have a clear sense of what a customer is worth, you're a candidate. It suits brands that want to test a genuinely new demand source early. On a call we'll give you an honest read on whether it's worth your time yet - including if it isn't.
Does it replace our Google and Meta spend?
No. It's an additional, early-stage channel - we'd run it alongside what's already working, with its own budget and its own success measure, so it never quietly cannibalises proven performance.
What does it cost to start?
The platform's high minimum spends have come down, so a meaningful test no longer needs an enterprise budget. We'll scope a sensible test size against your margin on the call rather than quote a number blind.
What do we need from you to get going?
A 30-minute conversation about your goals and current setup. If it's a fit, we move to a scoped test plan - what we'll run, how we'll measure it, and what "working" looks like before we spend a penny.
We've got the access. If you want a clear-eyed view of whether ChatGPT Ads is worth testing for your brand - and a plan to do it without wasting budget - let's talk.
Book a strategic call