// Coming soon
Something brighter is nearly here.
Putting the final touches to a sharper Digital Lighthouse - new work, new tools, new story to tell. Lands very soon.
Putting the final touches to a sharper Digital Lighthouse - new work, new tools, new story to tell. Lands very soon.
Centralised tracking, server-side measurement, and a proper fix for cross-store attribution - the data work that made every pound of paid media spend easier to trust.
Spotlight Oral Care is a leading oral health brand, built on clinically proven products and sold to customers around the world.
With significant monthly paid media spend across Google and Meta, the brand wanted to get more out of every channel - by improving data collection, attribution, and the quality of its campaign insight.
Spotlight Oral Care needed a robust web analytics setup - one that addressed data-collection issues, ensured accurate tracking, and resolved the attribution problems clouding the picture.
With a focus on improving paid media efficiency and scaling growth, the brief was to build a comprehensive tracking framework that genuinely aligned with the brand’s marketing objectives.
We rebuilt the measurement in deliberate stages:
"Working with The Digital Lighthouse has been transformative for Spotlight Oral Care. Their technical expertise and strategic focus on data collection and analytics have significantly improved our ability to optimise paid media campaigns. Thanks to their work, we are able to better allocate our budget and achieve measurable growth across our marketing channels."
The framework was built to be reliable, compliant, and resilient to cookie loss.
The rebuild delivered for Spotlight: misattributed traffic down 40%, a quarter of previously lost conversions recovered through Consent Mode v2 and conversion modelling, attribution accuracy up 35%, and paid media ROI up 28% across Google and Meta.
With accurate, actionable data, the leadership team could make more informed decisions, align marketing with commercial goals, and scale growth with confidence.
We will check collection, consent, attribution, and server-side setup - and give you an honest read on where the data is leaking and what to fix first.