Paid Social Senior Executive / Manager.

Own paid social accounts end to end - strategy, creative testing and the day-to-day - for brands that want social to sell, not just spend.

Newcastle · hybrid Full-time · permanent Competitive, DOE Paid Social team

Senior, hands-on the accounts - not managing from a distance.

This is a senior, hands-on role. You'll own a portfolio of paid social accounts - Meta first, plus LinkedIn, TikTok and Pinterest where they fit - and be accountable for what they deliver: profitable, full-funnel growth, not just cheap clicks.

You'll work directly with clients and lead an always-on creative testing approach - because on social, the creative is the targeting. You'll set the structure, decide what to test next, and read the results honestly.

And you'll help raise the standard around you - sharing playbooks, coaching on creative quality, and keeping campaign QA tight across the team.

The day-to-day.

Own a portfolio of paid social accounts, accountable for full-funnel performance against revenue and margin.

Build account structures that stay clean as they scale - no over-segmentation, no 'set and forget'.

Lead an always-on creative testing programme, turning insight into the next test with the creative team.

Own client relationships and reporting, with a clear read on what's working and what's next.

Set creative-quality and campaign-QA standards across the accounts you touch.

Partner with analytics on measurement, the Conversions API and signal quality, so optimisation has clean data.

Find the next opportunity - new platforms, formats or audiences - and make the case with evidence.

Coach executives and help lift the standard of the wider team.

What you'll likely bring.

Essential

Several years running Meta Ads hands-on, ideally agency-side, across ecommerce and/or lead generation.
Strong on campaign structure, audience strategy and creative testing methodology.
A real eye for creative - you know what makes a thumb stop and a test worth running.
Comfortable owning client relationships and leading the conversation.
Numerate and commercial: you connect spend to revenue and margin, and explain the trade-offs.
Confident with GA4 and how measurement feeds performance.

Bonus points

Hands-on LinkedIn, TikTok or Pinterest Ads experience.
Familiarity with the Conversions API and server-side tracking.
Experience briefing or producing performance creative.
Mentoring or line-management experience.
A point of view on where paid social is heading - backed by evidence.

How to apply.

Send your CV and a short note - what you've worked on, and an account or campaign you're proud of - to [email protected] with “Paid Social - Senior Executive / Manager” in the subject. No cover-letter essay needed. We read everything and reply to everyone. Want to see how we hire first? Our process is on the careers page.

Email your application